SNAKE OIL SALESMAN! Scandal Endangers Energy Drink Start-Up’s IPO as Rumors Fly that the CEO is Literally a Snake

ViperJuz™. It’s the newest and best-selling liquid supplement on store shelves. Most new ventures avoid this over-crowded market, but not ViperJuz™. They jumped in and quickly became the leader.

Some say the secret is in its marketing. Their ads feature beautiful, fit people, claiming they got that way with ViperJuz™. Other analysts say the drink’s claims that it does it all are its secret formula. A partial list of benefits are that ViperJuz™ cures depression, fixes hair loss, improves mood, and extends energy.

Suspicious yet?

So were food safety advocates. Supplements inhabit a legal gray zone. They are not required to reveal their ingredients. Many are wondering how the drink is made so cheaply, and if it can really do all it claims.

When the non-profit Food Safety Advocate Group released a statement about ViperJuz™, they did not mince words.

“Until we know more about the chemical make-up, and we’re able to test it, we can only conclude the drink is little more than snake oil.”

The timing of the public criticism could not have been worse. ViperJuz™ was in the middle of preparing to go public. Profits nose-dived. The company…